Product Managers must deliver this one thing

Everyone knows engineers deliver code, testers deliver test plans and scripts, designers deliver mockups but what do Product Managers deliver? Well, quite a few things, but a lot of that boils down to one thing: delivering decisions.

Product Managers must deliver good decisions

  • Customer is NOT the king — sure, you should listen to the customers and the SMEs but none of them have the knowledge of Product Development. You do and should trust your instincts and skills to make the right decisions even if they are not popular in the short term.
  • Smaller groups, faster decisions — avoid the temptation to get consensus from a huge group. This will slow you down and there will be no consensus. Again, trust your Product skills, refer to small group and use their feedback to influence you towards the right decision.
  • Mistakes are okay, delays are not — Don’t keep waiting for that perfect decision. Mistakes are part of the game. Once you have the right information, make a call and move on. If you make a mistake, learn from it for the next time but don’t delay decisions for too long.
  • Evaluate investment into decisions — since you are going to make a lot of decisions, develop your framework of evaluating the importance of a decision and let that guide you how much time you need to invest into it, how much information you need to gather, what elapsed time you need to look into etc. All decisions are not equal.

blogger, technologist, foodie, vagabond, avid reader, cricket-lover, and an activist focused on human rights and the case for the environment.

blogger, technologist, foodie, vagabond, avid reader, cricket-lover, and an activist focused on human rights and the case for the environment.