Product Managers must deliver this one thing

Everyone knows engineers deliver code, testers deliver test plans and scripts, designers deliver mockups but what do Product Managers deliver? Well, quite a few things, but a lot of that boils down to one thing: delivering decisions.

Product Managers must deliver good decisions

When a Product Manager is working on roadmap for the next year, they are essentially making decisions on what to include and what not to include. When they are facing a wall with limited engineering capacity, they again make decisions on prioritisation. While building the product, they are making important decisions about requirements, solution options, standards for product design and integration options. When unexpected issues are found hours before a release deployment, they again make a key decision — should the release be delayed or this be communicated to the users as a known issue.

Decision making sits in the front row of the daily routine of Product Managers and therefore, it is essential that they obtain the ability to make well-informed decisions at an acceptable speed.

Here are a few things Product Managers can consider when making these decisions:

  • data-driven decisions — do you have access to objective data? If yes, make use of that, if not see how you can get that for the near future to enable better decisions.

blogger, technologist, foodie, vagabond, avid reader, cricket-lover, and an activist focused on human rights and the case for the environment.

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